Beamer and His Friends Motivate Children to Be Safe
The Hazelden Betty Ford Foundation partnered with Wonder Media to produce a series of animated stories featuring a character named Beamer to educate and support children ages 7-12 to be healthy and safe when a family member is struggling with substance abuse.
Jerry Moe approached Terry Thoren, a leading expert on the shaping of children's minds through animation. Thoren concurs that the power of animated characters is unmatched. "There is so much research available that proves the effectiveness of using animation to make complicated ideas simple for children," Thoren says. "It's no wonder that the Betty Ford Center Children's Program succeeds using the Beamer character as a means of developing coping skills in children."
Beamer needs a permission slip signed by his parents. On his way home, addiction pays him a visit.
Beamer’s parents never make it home to sign his permission slip, so he misses the school field trip.
Beamer learns he is not alone. Other kids live in homes with addicted parents.